Two Days Ago We Thought Pepsi Ended Police Brutality in America
If you have yet to see the Pepsi commercial featuring Kendall Jenner who is working and decides to leave the photoshoot, remove her wig and makeup to join a protest happening outside of the location. She is in an all denim outfit making her way through a crowd and...
see for yourself:.
After 1.6 million views on YouTube (five times as many dislikes as likes) in 48 hours, the internet, very openly informed Pepsi of their discomfort and called them out stating that the production was "tone deaf." Pepsi then pulled the ad and apologized saying, “Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize.” Adding, “We did not intend to make light of any serious issue."
BUT ISNT THAT ONE OF THE MAIN ISSUES?
Why aren’t we actually talking about the serious issues at hand? Why aren’t we educating people globally about activism and organization in a real way? Why couldn’t the commercial have been more informational? More real? Depicting more about what’s REALLY going on? But what can we really expect from Pepsi? They don’t seem to know that soda is bad for humans either. :/
DeRay Mckesson, an acquaintance and activist stated, “If I had carried Pepsi I guess I never would’ve gotten arrested. Who knew?” LMAO that's how folks are feeling and its deep and true.
To be fair, Pepsi has ALWAYS had a unity and world peace message and purpose as we have witnessed through the years. Their target audience has always been the young, cool kids and still, that is whom they were trying to appeal to, especially with this new ad. Unfortunately, the REAL young and cool kids are being killed by police on the regular. So no, that soda is not going to solve this all.
WOOSA ~ Martin Luther King Jr.'s baby daughter, Bernice King took her frustration it to Twitter:
Damn, though, all that money spent on staff, production and KENDALL...
If at first you don't succeed, dust yourself off and try again?